Marketo

Cookies Policy

Effective Date: January 19, 2015

 

This Cookies Policy describes the different types of cookies and similar technologies that may be applied on websites (each, a “Site”) of Marketo, Inc. (“Marketo”) and its Affiliates (Marketo International, Ltd.; Marketo EMEA, Ltd.; Marketo Australia Pty Ltd.; Marketo K.K.; Insightera Ltd.; Insightera, Inc.; Marketo Solutions Ltd.).  

 

We may change this Cookies Policy at any time.  Please take a look at the “Effective Date” legend at the top of this page to see when this Cookies Policy was last revised.  Any changes in this Cookies Policy will become effective when we make the revised Cookies Policy available on or through the Site.

 

If you have any further queries, please contact us by email at privacyofficer@marketo.com, or write to us at the following address: 901 Mariners Island Blvd. Suite 500, San Mateo, CA 94404 ATTN: General Counsel.

 

1.   What is a Cookie? 

Cookies are a standard feature of websites that allow us to store small amounts of data on your computer about your visit to the Site. Cookies help us to learn which areas of the Site are useful and which areas need improvement.

You can choose whether to accept cookies by changing the settings on your browser. However, if you disable this function, your experience on the Site may be diminished and some features may not work as intended.

 

2.   What Cookies Do We Use? 

Below we list the different types of cookies that may be used on the Site. To the extent any Personal Information is collected through cookies, the Privacy Policy [http://www.marketo.com/trust/legal/privacy] applies and compliments this Cookies Policy.

The Site uses both 1st party cookies (which are set by the Site being visited) and 3rd party cookies (which are set by a server located outside the domain of the Site).

 

Essential Cookies.   Essential cookies enable you to navigate the Site and to use its services and features.  Without these absolutely necessary cookies, the Site will not perform as smoothly for you as we would like it to and we may not be able to provide the Site or certain services or features.

Cookie name

Description of purpose

When do cookies expire?

1st party or 3rd party cookie?

Bips

Ensures effective display of information, load balancing across multiple servers - identifies which load balancer you are on

Session cookie

1st party

MLM login session cookie

Ensures effective display of information, load balancing across multiple servers - maintains your active login session to MLM

Session cookie

1st party

 

Preference Cookies.  Preference cookies collect information about your choices and preferences, and allow us to remember language or other local settings and customize the Site accordingly.  

Cookie name

Description of purpose

When do cookies expire?

1st party or 3rd party across different sites?  

ShowSubscribeLightbox

Determines whether to show you email subscription pop up

Expires after 24 months

1st party

RTP cookies

Delivers customized content and features based on user choices and past browsing

Expires after 24 months

Session cookies expire after 30 minutes

1st party

dont_change_locale

Retains language version

Session cookie

1st party

Munchkin

Records last visit and activity

Expires after 24 months

1st party

 

Social Media Cookies.  Social media cookies collect information about social media usage.  

Cookie name

Description of purpose

When do cookies expire?

1st party or 3rd party across different sites?  

Marketo Social Marketing (MSM) social tracking cookie

Tracks members/non-members of social media for behavioural advertising, analytics, market research

Expires after 24 months

1st party

http://www.marketo.com/trust/legal/privacy/

Facebook

Tracks members/non-members of social media for behavioural advertising, analytics, market research

Expires after 24 months

3rd party

https://www.facebook.com/help/cookies/

LinkedIn

Tracks members/non-members of social media for behavioural advertising, analytics, market research

Expires after 24 months

3rd party

https://www.linkedin.com/legal/privacy-policy

Twitter

Tracks members/non-members of social media for behavioural advertising, analytics, market research

Expires after 12 months

3rd party

https://twitter.com/privacy

Google Plus

Tracks members/non-members of social media for behavioural advertising, analytics, market research

Expires after 13 months

3rd party

https://www.google.com/policies/technologies/cookies/

Google Inc. (YouTube) 

Tracks members/non-members of social media for behavioural advertising, analytics, market research

Expires after 24 months

3rd party

https://www.google.com/policies/technologies/cookies/

Pinterest

Tracks members/non-members of social media for behavioural advertising, analytics, market research

Expires after 15 months

3rd party

http://about.pinterest.com/en/privacy-policy

 

Analytics Cookies.  Analytics cookies collect information about your use of the Site, and enable us to improve the way it works.  For example, analytics cookies show us which are the most frequently visited pages on the Site, help us record any difficulties you have with the Site, and show us whether our advertising is effective or not.  This allows us to see the overall patterns of usage on the Site, rather than the usage of a single person.  We use the information to analyse the Site traffic, but we do not examine this information for individually identifying information.

Cookie name

Description of purpose

When do cookies expire?

1st party or 3rd party across different sites?  

Optimizely

Analyzes audience to improve site design and content

Expires after 10 years

3rd party

https://www.optimizely.com/privacy

Marketing automation webtracking cookie (“Munchkin”)

Analyzes browsing activity across sites to establish user profile

Expires after 24 months

1st party

Demandbase

Analyzes browsing activity across sites to establish user profile

Expires after 24 months

3rd party

http://www.demandbase.com/company/privacy-policy/

Captora

Web traffic tracking

Expires after 24 months

3rd party

No link available

Google analytics

Web traffic tracking

Expires after 24 months

3rd party

http://www.google.com/policies/privacy/

 

Advertising Cookies.  Advertising cookies are set to display targeted promotions or advertisements based upon your interests on the Site or to manage our advertising.  These cookies collect information about your activities on this and other sites to provide you targeted advertising.  

Cookie name

Description of purpose

When do cookies expire?

1st partyor 3rd party across different sites?  

Adroll

Analyzes audience to improve Site design and content

Expires after 5 years

3rd party

http://www.adroll.com/about/privacy

DoubleClick by Google (Ad Platform)

Analyzes audience to improve Site design and content – conversion tracking and retargeting

Expires after 24 months

3rd party

http://www.google.com/policies/privacy/

Perfect Audience

Analyzes audience to improve Site design and content - retargeting

Expires after 3 months

3rd party

http://www.perfectaudience.com/privacy/

Facebook

Analyzes audience to improve Site design and content - tracks the effectiveness of ad to see if visitor completed a web form and retargets website visitors

Expires after 24 months

3rd party

https://www.facebook.com/note.php?note_id=%20322194465300

https://www.facebook.com/about/privacy/cookies?

Twitter

Analyzes audience to improve Site design and content - tracks the effectiveness of ad to see if visitor completed a web form and retargets website visitors

Expires after 24 months

3rd party

https://twitter.com/privacy

Bing

Analyzes audience to improve Site design and content - conversion tracking

Expires after 24 months

3rd party

http://www.microsoft.com/privacystatement/en-gb/bing/default.aspx

Yahoo

Analyzes audience to improve Site design and content - conversion tracking

Expires after 24 months

3rd party

https://info.yahoo.com/privacy/us/yahoo/cookies/

Bizo

Analyzes audience to improve Site design and content - retargeting

Expires after 3 months

3rd party

http://www.bizo.com/your-bizo-cookie/

 

3.   How Do I Manage Cookies?

In addition to the options provided above, you may refuse or accept cookies from the Site at any time by activating settings on your browser.  Information about the procedure to follow in order to enable or disable cookies can be found on your Internet browser provider’s website via your help screen.  You may wish to refer tohttp://www.allaboutcookies.org/manage-cookies/index.html for information on commonly used browsers.  Please be aware that if cookies are disabled, not all features of the Site may operate as intended.

 

You can adjust your cookie preferences by adjusting your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether.  The Help function within your browser should explain how to do this.  Alternatively, you may visit www.aboutcookies.org or www.allaboutcookies.org to obtain detailed information on how to prevent cookies from being set on your particular browser.

 

If you want to clear all cookies left behind by the websites you have visited, here are links where you can download three programs that clean out tracking cookies:

o   http://www.lavasoftusa.com/products/ad-aware_se_personal.php

o   http://www.spybot.info/en/download/index.html, and 

o   http://www.webroot.com/consumer/products/spysweeper/